Gradients Don't Sell. Clarity Does.

A gradient can make a screenshot look great on Dribbble. It won’t tell a visitor what you do, who it’s for or what to do next.

Lead with the message

Visitors decide in seconds whether they’re in the right place. A clear headline that says what you offer will beat a fancy background every time.

One page, one job

Every page I design has one main action: book a call, buy the template or get in touch. Everything else on the page supports it.

Use colour with purpose

My own site is mostly black with one orange accent. That orange is saved for the things I want you to click, so your eye goes straight there.

Pretty is a bonus. Clear is the job.